Overview

Love Print created a premium PR piece for the Ray-Ban Meta smart glasses, inspired by travel and adventure. Instead of a traditional box, the idea was to lean into luxury and travel and building the experience around a suitcase from RIMOWA. We wanted it to feel like opening a case packed for a special trip—curated, personal, and a bit unexpected.

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What We Did

We started with the classic RIMOWA suitcase and created custom inserts inside to hold each item securely while keeping the overall look clean and premium.

Inside the case:

• Custom inserts for the glasses, hat, vinyl record, and printed collateral
• A wooden key card, engraved (using laser engraving) for the resort
• A letter and custom size envelope to invite the guests to adventure
• A branded hat with metal lettering spelling “Iconic”
• Custom-printed vinyl sleeves

We also produced materials for the wider experience, including classic paper menus and bespoke canvas menus with frayed edges, designed to give a relaxed, bohemian aesthetic.

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The Outcome

By combining material innovation, structural design, and detailed finishing, the project delivered a PR experience that felt authentic, transportive, and highly shareable - turning a simple kit into a destination in itself.